Research
In this blog, I will be posting my research for my advertising.
This is research that inspired me while creating my own advertisement.
Since I will be studying Fashion communication & styling next year, I have searched for advertisements in my field.
Source: Designlovefest
This image has immediately given me the idea to advertise a shoe, because of the unusual place where the shoe is worn, in this case on a dinner table. It captures a lot of attention which inspired me to use an item of everyday clothing or accessory in an unusual space.
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| Source: Dazed |
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| Source: Advanced |
Color Psychology
I did my research on how colors can affect the way of people's emotions and the way it's being used in adverts.
Here are a few colors I may be using and the reasons why:
The color black
What it stands for :
- authority
- power
- strength
- intelligence
WHY?
People always want to feel powerful and intelligent, in most ways people like to reflect this with their shoes, sunglasses, or clothes.
The color red
What it stands for:
- love
- romance
- warmth
- energy
WHY?
Red is a color that's being loved by many people, the reason for that is because it reminds them of love, romance, and maybe even the warmth they have been missing to get. So, it is a great way to capture attention with a color that reminds people of what they are missing. They will try to fill the emptiness with the item that made them feel that feeling again.The color blue
What it stands for:
- calmness
- uncaring
- loyalty
- focused
WHY?
The bustle during workdays or school days may be overwhelming to a lot. Seeing the color blue often calms down people, which is exactly what they need. They need to, not to care, and calm a little bit. That's the reason people often aim to buy blue items. It eve has been proven that blue is the most liked color by human beings.ADVERTISING
advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service, or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites, or text messages. The actual presentation of the message in a medium is referred to as an advertisement, or "ad" or advert for short.///
Good start but you need more references and research here - look more into advertising and how this works
ReplyDeleteI like your idea and how you relate with your passion for Fashion, the explanation about the colors and the concept are very simple and appealing. I think you can develop more your creative thinking justified with more sources and references.
ReplyDelete