FLORIA SIGISMONDI
Floria Sigismondi has led an existence forged equally in the theatre, where stories are retold, and in the avant-garde, where futures are envisioned.
Floria’s audacious music-video imagery and trademark cinematic style have made her one of the most acclaimed directors in the genre’s history. Her iconic videos for artists such as Rihanna, Bjork, The White Stripes, and Sigur Ros have swept awards globally, including MTV’s Music Video of the Year Award in 2014 for Justin Timberlake’s Mirrors
ARTIST WORK
https://youtu.be/BXhIT4MpRis
This music video was the first video to be entirely shot on IMAX. (IMAX is a company that has its own line of high-resolution cameras, film formats, projectors, and theatres). This song was made for the movie Star Trek which is why they recreated the same futuristic and powerful environment in the video. They have chosen to keep the clothing simple so that the attention was really focusing on the background.
Reference:
Floria Sigismondi. 2021. [online] Available at: <http://www.floriasigismondi.com> [Accessed 30 April 2021].
Floria Sigismondi. 2021. Rihanna “Sledgehammer”. [online] Available at: <http://www.floriasigismondi.com/film/music-videos/rihanna-sledgehammer/> [Accessed 30 April 2021].
Garcia, P., 2021. Talking to Floria Sigismondi, the Director Behind Rihanna’s “Sledgehammer” Video. [online] Vogue. Available at: <https://www.vogue.com/article/floria-sigismondi-rihanna-sledgehammer> [Accessed 30 April 2021].
How interesting to pick the director of the video as your research. this is a big influence on your project - so I want to see you discuss this further and tell us what elements of the video have captivated you and what you will try to recreate?
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