Hi,
In this blog, I will be writing about the research I have done for my major project which is in my case a Fashion editorial.
In my previous blog posts, I have talked about a few websites and I have also talked about the layouts and so on. However, in this blog, I will be focusing more on my own editorial.
What is a Fashion editorial?
Editorials are used to illustrate a story, article, text, or idea within the context of a magazine or to embellish a certain theme visually. it can be in any genre: photojournalism, fashion, portrait, sports, landscape, etc. Editorial fashion photographs may also tell a story themselves without a written word or may be accompanied by a short topic or title of an intended story.
My audience
One of the most important aspects of an editorial is its name. If the name is not interesting or creative enough people will more likely go for another editorial instead of yours. The reason for this is when creative names are being used such as words that are not common or maybe even never heard, people will be interested in the editorial to get to know more about it and maybe even look up the name its meaning. This way you will attract an audience in an easy way, therefore, while choosing your name you also have to think about your audience/target that you are working on to attract. In my case, it is the teenagers and young adults which is why I have to come up with a creative name to capture their attention.
Name of my editorial
With DAZED being my biggest inspiration while creating my own editorial I decided to look up what the meaning of DAZED was which is: Very confused and unable to think clearly. And I think that this is a really good choice of name for an editorial that, its audience is focused on teenagers and young adults. So, I looked up words that are not common and are not being used very often, however, I did not succeed to find a name that really fits a fashion editorial and is creative. One of my biggest inspiration sources is music. That is why I listened to music to find a word that will perfectly fit my editorial.
CALAMITY - An event causing great and often sudden damage; A disaster. This is a word I found while listening to a song and what I realised is that this word is not used very often and is capturing attention. So, that is exactly why I decided to use this as the name of my editorial. The name is different and it has a meaning that can be seen in two different ways. It can be seen as bad or it can be seen as the editorial leaving a bomb behind (the good kind leaving the audience blown away) by the articles it has.
References
You need to actually look at the demographic of your audience through research and make sure that you style and language matches your audience expectations - research is needed here at length
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